UX/UI | MOBILE APP | MOTION | RESEARCH 

In the food business, there is a tremendous amount of misinformation. I mean, if you want to feed your family healthy food, you’ve got to ask a lot of questions.”
— Yvon Chouinard (Founder of Patagonia)
 
 
 
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**This insight came about after conducting a public survey focused on health, nutrition, and food shopping in which the results were pretty clear: 80% of the participants wished they had more food product knowledge and the same percentage felt that they trusted some brands over others. When asked to rate the importance of nutrition in their lives, the average rating was 70%.  

To see the entire survey, click here. 


 
 
 

The app was developed over the course of nearly 2 years. It saw many iterations and concept overhauls to create the best UX/UI experience possible.

 
 
 
 
 

THE FINAL PRODUCT

 
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WATCH THE FULL WALKTHROUGH VIDEO BELOW