BRAND IDENTITY | ADVERTISING | INTERIOR | MOTION | INTERACTIVE DESIGN
GRAPHIC DESIGN & ADVERTISING: JASMINE WHITE | INTERIOR DESIGN: MEGAN LAUGHLIN | GRAPHIC DESIGN, MOTION, & PRINT : ANNA VASILENKO
The idea for PowerWalk was inspired by an existing smart-flooring technology which generates electricity from footsteps. In a world where this technology becomes prevalent, PowerWalk is there to offer options for flooring material and its installation across commercial and residential properties.
The focus of the assignment was to create a corporate lobby with supporting design elements from a variety of options (digital, motion, print, etc) and to bring it all together into a cohesive brand.
Brand Concept: eco-friendly and interactive with a contemporary flare.
THE LOBBY (INTERIOR)
INTERACTIVE WALL DISPLAY
Sensors in the floor tiles are connected to the wall display allowing the graphics to light up at the guest's pace.
PRINT & ADVERTISING
PowerWalk covers a broad range of needs and services (home improvement, electricity, energy solutions, etc) for an equally broad target audience. Therefore, it can be promoted in a variety of locations and forms of advertisement.
The back of the square shaped business card mimics flooring samples, allowing the cards to serve the dual function of promoting both the company and its products.
A DIGITAL CONNECTION
WEBSITE: A clean design directs the visitor to the most important tools: shopping & information.
MOBILE: An equally simple and responsive mobile app serves any PowerWalk client in a multitude of ways including constant data monitoring, energy efficiency, troubleshooting, and account details.